Hemantha Abeywardena writes from London?
Much to our surprise, Apple did not number the device as iPad 3, as the previous model, introduced by late Steve Jobs, was called iPad 2. Apple defended the naming convention by getting our attention on existing Apple products: iMac, iPod ? and now, New iPad; it is true that they were not branded as iMac 1, iPod 2 etc. However, there is a bit of inconsistency, at least, in one Apple product ? iPhone: the range goes on as iPhone 3G; iPhone 4 and iPhone 4S.
Tim Cook, the CEO of Apple, highlighted the main features of the new tablet at an event in San Francisco on Wednesday. He brought our focus on new Retina Display: a screen which consists of staggering 3.1 million pixels or a screen resolution of 2,048 x 1,536 pixels ? far higher than what our High Definition TV(HDTV) got at present. In short, its resolution is almost as twice as that of its predecessor, iPad 2.
With this resolution, the picture quality on new iPad will be breathtakingly sharp and Apple is quite right to boast about the achievement; the image quality will be as clear as that of a glossy photograph - without the ghostly background of a pixel mine field, something you tend to see when you inadvertently keep your eyes too close to the screen.
The processor of the new iPad has been upgraded to an A5X. While the CPU remains dual-core, the graphics processor has been beefed up to quad-core. The upgrade of the graphic processor reflects the insatiable need of power of that particular component, especially, in the presence of the highly-saturated pixel distribution on the screen.
The internal storage of new iPad ranges from 16 GB to 64 GB, of course, in proportion to the corresponding price tag of the device ? between $500 and $830. Unfortunately, Apple has not shed not any light on the size of the RAM, which, in turn compelled industry watchers to guess its value as 1GB.
There is a more powerful rear camera in new iPad ? iSight: it can record HD video; it has the face detection capability too with what Apple called, advanced optics. Since Apple devices can easily be synchronized with its own cloud services, iCloud, the issue of storage large video files does not arise as long as you have the access to a faster Wi-Fi service.
The new iPad is designed to work with the latest faster mobile networks ? up to 4G LTE(Long Term Evolution) in the US and Canada and of course, our usual Wi-fi networks. However, since 4G LTE is still in infancy in the rest of the world, even in the UK, we won?t be able to use those powerful networks up until next year.
The new features, no matter how impressive they are, come at a price ? the need of energy to power them. So, a little compensation has been made in terms of the weight and thickness of the new iPad ? slightly heavier and fatter ? to accommodate a more powerful, larger battery, which, according to Apple, guarantees a 10-hour viewing time with a single charging.
Despite the much-hyped hullaballoo, generally speaking, the update has been just evolutionary. It is not a revolutionary step forward at all. Apple says it is a ?resolutionary? product while cashing in on its Retina Display.
The linear progress of the tablet ? from iPad 2 to new iPad ? is not impressive enough to lure iPad 2 users to the new device by instigating a stampede to sell the existing ones on eBay at a discount price.
As far as millions of Apple loyalists are concerned, the failure of the technical giant to come up with a revolutionary device is a lingering worry, especially in the absence of a visionary of its legendary co-founder, late Steve Jobs? calibre.
Of course, Apple still has the same brilliant team that Mr Jobs used to work with. However, the way the emergence of new device disappointed a significant segment of Apple fans who love meaningful innovation, clearly shows that the vacuum left behind by Mr Jobs is yet to be filled at the helm of the company, if it does not want to suffer from post-Bill-Gates Microsoft problem in the long run.
Apple, which became the largest company in the United States recently while making it larger than the economies of Saudi Arabia, Belgium and even Poland, is lucky for not having a robust competitor at present, apart from a bunch of copycats which just try to imitate its products ? and then sell them at lower prices.
However, Apple cannot afford to be complacent while enjoying the current predicament of its rivals for very long, as the threat for its dominance can emerge from elsewhere ? and out of the blue. The history of technology is awash with a long list of pleasant surprises.
- Asian Tribune -
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